Profile of a smiling woman with a bun hairstyle wearing a sports bra, set against a solid red background showing how Win Well can support sports

For Sport &
High Performance

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For Business & Organisations

Creating sustainable performance through holistic coaching, consultancy, and strategy support tailored to meet the needs of sport and business.

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Helping Teams & Individuals Perform Better, Sustain Growth, and Thrive Beyond Results

We turn experience and evidence into action. Winwell has 20+ years supporting elite athletes and organisations to achieve peak performance, strengthened wellbeing, and sustainable success.

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Our Approach

We genuinely believe that by developing the person, you will enable the performer to sustain their success for longer, enhance their wellbeing and manage life's transitions. We take a coaching philosophy and approach to everything we do and want teams, organisations and individuals to embrace and integrate this approach to enable everyone in their care to reach their full potential as people as well as performers.

Our Background

Circus performers leaping and balancing around a pool in an ancient Roman-style arena at sunset.

With over 20 years of experience establishing, leading, developing and supporting the Performance Lifestyle needs of Great Britain's Olympic and Paralympic athletes, WinWell now uses these experiences to help organisations and teams within sport and high-performance environments enable people to thrive through coaching, mentoring, consultancy, training and recruitment.

About Dawn Sanders

Portrait of a woman with shoulder-length blonde hair smiling against a dark background who is Dawn Sanders, Co-Founder and Director at Win Well

With over twenty years supporting Great Britain's Olympic and Paralympic athletes, leading performance lifestyle teams, and coaching VPs across Google's Global People team, Dawn has built a career at the intersection of high performance and leadership.

About Jo Harrison

A woman with short brown hair and a black collared shirt smiling against a dark background who is Jo Harrision Co-Founder at Win Well

With over twenty years’ experience across British high-performance sport, from nearly a decade with British Cycling to leading the Performance Lifestyle discipline at the UK Sports Institute, Jo helps leaders and organisations build environments where people can perform at their best.

Trusted Across
Elite Sport & Businesses

Win Well has supported individuals and organisations across elite sport and business, drawing on deep sustainable performance knowledge, professional credibility, and real-world experience. Here are some of the things people say about us.

"The amount of times that I have seen you lend an ear without judgement to so many people... for me, it's a skill that I truly admire."

“It only took one meeting with you to understand you are truly world-class at what you do”

"Your beautiful, kind energy and your support made everything easier, not only as a performer but as a person outside this bubble."

"You have been the most positive, wonderful, calming influence on the environment and on so many of the people over the years."

Ready to Strengthen Performance and Wellbeing?

Whether you’re an individual or an organisation, the first step is a conversation. It’s time to unlock your potential.

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For Sport &
High Performance

Evidence-informed coaching for athletes and teams sustain success beyond results.

Side profile of an Asian man in a suit smiling, with a blue background.

For Business & Organisations

Strategic coaching and consultancy helping leaders in high-pressure environments.